Lennart Hennig
Where Purpose Becomes Strategy, Integrity Becomes Leadership.
Coaching and strategic advisory for founders, executives, and leadership teams in moments of transition.
The five-year plan has become a comfortable lie.
AI, polarization, geopolitical volatility, and ecological pressure have changed what it takes to lead an organization. Operational excellence is no longer enough to lead, or even to survive. What replaces the plan is not more planning. It is a different kind of leader.
People usually find me at a threshold.
Something that worked has stopped working, and the next step can’t be planned from where they stand.
- A founder whose company has outgrown the way they lead it.
- An executive facing a new role, a succession, or the limits of their own energy.
- A partner or managing director deciding what the next chapter is for.
- A family business between generations, with a strategy question and a family question in the same room.
- A leadership team that has stopped thinking together.
- A board that knows AI will change the business and wants to understand it before buying it.
Three questions, one conversation.

Every serious decision has to answer three questions. Does it hold up against the market, the numbers, the facts? Is it right for the people who have to live with it? And is it coherent: does it fit the person who has to carry it? Most leaders get the first answered by consultants, the second by coaches, and the third by no one.
I work on all three in the same conversation. Six years at Kearney taught me to read a market, a P&L, and a board. Transformational coaching taught me to read a room, a body, a moment of truth. And years of dialectical and integral thought taught me to pay attention to the deeper motions of an ecology of life, which is where the third question lives.
- Six years as a strategy consultant at Kearney
- Certified transformational facilitator and coach (European Coaching Association)
- Co-facilitator of the certification training for transformational business coaches, Institute for Transformational Leadership Berlin
- Trained in Systemic Business Coaching, Systemic Constellations, Polyvagal Theory, Internal Family Systems (IFS), Integral Theory, Spiral Dynamics, and dialectical practices
Three ways of working.
Executive Coaching
One to one, over three, six, or twelve months. For the leader whose next step starts with themselves.
Strategic Advisory
A long-term thinking partner for founders, boards, and leadership teams, including what AI changes in the business model.
Leadership Team Work
Dialogue sessions, offsites, and transformation work for teams that need to think and decide together.
Purpose * Strategy. Integrity * Leadership.
Without purpose, strategy is just tactics. Without integrity, leadership is just authority. Each pair only generates power when both are present. One without the other is zero.
AI made the analysis cheap. It made the leader more important, not less.
When analysis, content, and code become nearly free, the scarce resource is no longer the strategy deck. It is the judgment to know what the analysis is for, the integrity to act on it, and a leadership team’s ability to think together about a future that doesn’t resemble the past.
I build software with AI myself, so I advise on it from practice, not from a vendor’s slides. My advice on AI is about strategy and judgment. I don’t sell tools.
Start with a conversation.
Thirty minutes, by video, about your situation. We’ll find out together whether I’m the right person for what you’re facing.
or write to lennart@lennarthennig.com