About

I’m a strategist, a coach, and a student of how people and organizations change. I live and work in Berlin.

Lennart Hennig walking toward the camera across a stone forecourt, in a dark jacket, in front of a glass facade.
Photograph: Izzy Dempsey

Two questions that usually get separate advisors.

I work with founders, executives, and leadership teams on two questions that usually get separate advisors: what the strategy should be, and what it asks of the people who have to lead it. Underneath both is the question my work keeps returning to: what does it take to lead well in a world that no longer fits inside any single perspective?

The strategist

I trained as a lawyer in Bonn and took an MBA in entrepreneurship in Berlin. I founded my first company in 2009, co-founded an analytics startup that was sold after a year, and built a startup accelerator for ImmobilienScout24 from scratch.

Then I spent six years at Kearney, in Berlin, Munich, and Zurich, working with leading European retailers and consumer goods manufacturers on digital strategy, new business models, and M&A. I watched capable leaders execute flawlessly on strategies that were already obsolete. The bottleneck was rarely the analysis. It was the leader’s capacity to hold complexity, and the absence of a kind of dialogue able to meet it.

The coach

That observation became a thesis, and the thesis became a practice. I worked with teams through organizational transformation, trained as a transformational facilitator and coach, and opened my coaching practice in 2020. Today I’m certified by the European Coaching Association, and I co-facilitate the certification training for transformational business coaches at the Institute for Transformational Leadership in Berlin.

My training runs through Systemic Business Coaching, Systemic Constellations, Polyvagal Theory, Internal Family Systems, Integral Theory, Spiral Dynamics, and dialectical practices. I host Warm Data Labs, certified by the International Bateson Institute.

The philosopher

Alongside the work I have studied dialectical and integral thought, systems theory, and deep ecology, and spent time with plant medicine and indigenous wisdom traditions; I have organized a retreat in Colombia every year since 2021. For two years I took a nonprofit sabbatical on São Miguel in the Azores, exploring regenerative land stewardship: restoring native laurel forest, practicing syntropic agriculture, and asking what a regenerative village could become. These are not side interests. They are where I learned to pay attention to the deeper motions of an ecology of life, and that attention is what I bring into a boardroom.

In 2020 I founded the Institute for Collective Dialogue, a personal development project built around one move: turning polarization into growth. It is resting for now.

The true, the good, and the beautiful.

The story above at a glance, on three axes. The strategist works on what is true: whether something holds up in the world. The coach works on what is good between people. The philosopher works on the beautiful, in the old sense of the word: what is coherent and alive. The three began at different times. Today they run side by side.

Strategist

  1. 2026–BYO Studio, founder, in formation
  2. 2026Interim COO and CTO, Canna Capital Group
  3. 2016–2023The Druid, founder
  4. 2014–2020Kearney, Berlin, Munich, Zurich
  5. 2013–2015YOU IS NOW accelerator, ImmobilienScout24, lab manager
  6. 2012–2014MBA in Entrepreneurship, HWR Berlin
  7. 2012–2013Analytics startup, co-founder; sold after a year
  8. 2009–2012go green, founder
  9. 2005–2011State Examination in Law, University of Bonn

Coach

  1. 2026Certified transformational facilitator and coach (ECA)
  2. 2025–Co-facilitator, Institute for Transformational Leadership Berlin
  3. 2023Warm Data Lab host, International Bateson Institute
  4. 2020–My practice: coaching, advisory, team work
  5. 2020–2026Institute for Collective Dialogue, founder; now resting
  6. 2020–2021TheDive, consultant and coach

Philosopher

  1. 2022–2024Alma do Solo, nonprofit sabbatical, São Miguel, Azores

Purpose Grounds Strategy. Integrity Creates Leadership.

The two verbs are different on purpose. Purpose is the ground a strategy stands on. Integrity is the source leadership comes from. When both are present, one becomes the other.

Why I can talk about AI.

Alongside the practice I’m building BYO Studio, my AI software studio in Berlin, now in formation. Its first products are native apps that people buy once and own, running on their own AI keys. BYO Studio is its own brand and not part of my practice. But building is where my understanding of AI comes from. I can advise on what AI does to a business model because I use it to build.

Now

Practice
Executive coaching, strategic advisory, leadership team work, since 2020
Teaching
Co-facilitator, certification training for transformational business coaches, Institute for Transformational Leadership Berlin, since 2025
Building
BYO Studio, Berlin, in formation

Credentials

  • Six years as a strategy consultant at Kearney
  • Certified Transformational Facilitator and Coach, European Coaching Association (ECA)
  • Trained in Systemic Business Coaching, Systemic Constellations, Polyvagal Theory, Internal Family Systems (IFS), Integral Theory, Spiral Dynamics, and dialectical practices
  • Certified Warm Data Lab Host, International Bateson Institute
  • MBA in Entrepreneurship, HWR Berlin, summa cum laude
  • State Examination in Law, University of Bonn
  • German and English

If any of this sounds like the conversation you need, let’s have it.